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Briefing:
AMC Theaters offers an experience that you simply can't replicate at home or anywhere else
AMC Theaters Background:
AMC Theaters is renowned for providing a superior movie-going experience through good visuals, precise audio settings, great food, and a social atmosphere.
Goal:
Highlight that outside of AMC, you might encounter distractions, lower quality sound and visuals, and miss out on the communal vibe that makes movie-going special.
Role:
Art Director &
Copyrighter
Course:
Advanced Advertising Creativity
Tools:
Adobe Creative Suite (Photoshop & Illustrator), Google Platforms
OOH Ads
Outdoor concept
"Outside of AMC, you might encounter distractions" ads. Displayed at strategic public locations.
"It's Not The Same"
Watching movies outside of AMC Theaters simply doesn’t compare.
PR Stunt
To generate buzz
This is NOT a place to watch a movie.
Description:
Capturing attention in commonplace settings (airport terminals, bus stops, park benches) where people often seek entertainment on their devices.
Goal:
To encourage audiences to transcend the limitations of uncomfortable makeshift viewing spots and embrace the immersive joy of the big screen at AMC theaters.
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