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| 📍 Tampa, Florida
Overview:
Responsibilities:
Marketing Director of the largest BRASA Branch in the world over
1 academic year
Spearheaded 3 analysts in the creation of +200 social media content pieces, promotional items, and event graphics to showcase the vibrant culture and community of Brazilians at USF.
Role:
Marketing Director
Marketing Team Analysts:
Gabriela Armani, Gabriela Gatto, Nathalia Mulinari
Marketing Team
Metrics | Achievements (2022 – 2023):
+500
Members of the BRASA at USF community.
+25K Fundraised over one academic year.
+34.7K
Engagement across accounts.
+400K
Impressions across accounts.
33.3%
Increased in followers.
133%
Surge in Membership.
Social Media
Posts Samples
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Promotional Items
T-shirt; Stickers; Pamphlet; Mug & Mug Strap.
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00:42
00:37
00:47
00:21
00:37
00:38
00:35
Animated Videos
Short videos promoting our events
BRASA Marketing Course
7 lectures; 31 participants
Developed our own Marketing Course aimed at teaching essential communication tools by guiding participants to create their own fictional company, covering topics such as branding, marketing strategy, and content creation.
BRASA at USF
Board 2022 - 2023
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