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| 📍 Tampa, Florida
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Overview:
Creating and conducting panels, case studies, and workshops for
2 years
About BRASA Connect:
Created by students for students. BRASA Connect is a professional development conference organized by Brazilian students at the University of South Florida, currently recognized as the largest conference for Brazilians in the state of Florida.
Role:
Initiatives Specialist
Team: Michele Melo, Joana Bandeira, Eduarda Nienow, Eduarda Koop, Ana Luiza Jacob
2 days
300 participants
25 speakers
20 panels and workshops
+150 1:1 mentorship sessions
Recap BRASA Connect 2024
Case Studies
I was responsible for the creation and execution of all 3 Case Studies.
1
Space Mission: A challenge out of this world
Challenge: Create a space mission to explore Europe, one of Saturn's Moons.
Judge: Dr. L. Phillipe Tosi –– Robotics Technologist
@ NASA Jet Propulsion Laboratory
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2
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2
AI Magic: A product innovation challenge
Challenge: Create an AI travel product for travelers and apply design thinking.
Judge: Claudia Saleh –– Lead Product Manager
@ Walt Disney Company
3
Lights, Streaming, Action!
Challenge: Develop innovative solutions to drive strategic growth for a streaming company.
Judge: Gabriel Rodrigues –– CFO Latin America
@ Netflix
Panels & Workshops
Responsible for the development of the panels with the Speaker(s), from concept to execution.
Samples:
Priceless Playlist: Experiential Marketing
Spotify & Mastercard
Find your Fit: How to stand out in today's market
Kraft Heinz, IBM, & Diageo
Nasa: To infinity & Beyond
Nasa Jet Propulsion Laboratory
The Business of Communicating Entertainment: An Epic Journey
Universal Orlando Resort
Speakers 2024 Samples:
2 days
230 participants
16 speakers
15 panels and workshops
+100 1:1 mentorship sessions
Recap BRASA Connect 2023
Board 2024
Board 2023
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