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Overview:
Summer Job of 12 weeks exploring different segments inside the Design Team.
About Hurb:
The leading travel and accommodation booking platform in Brazil. Dedicated to optimizing tourism through technology.
Slogan: It’s all about people.
Role:
Creative Design Intern
Projects:
• Hurb Partners Merchandise
• Education Development Program
• "Important Notice" Email Designs
• Social Project: Multi-sports Court
• #HurbTeLeva Campaign
Hurb Partners Club
Promotional Merchandise
Task: Design all the merchandise for the Partners Club Members.
Tools: Adobe Creative Suite (Photoshop & Illustrator)
Hurb Education Development Program
Promotional Merchandise
Task: Design all the merchandise to be distributed to members of the Educational Program.
Tools: Adobe Creative Suite (Photoshop & Illustrator)
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Hurb Email
Advertising
Task: Design "Important Notice" Email covers.
Hurb Social Project
Rennovation in Rocinha
Task: Responsible for creating the Project and Designing the Multi-sports Court
Context:
Rennovation of Rocinha's (biggest favela/community in Brazil) sports court, with the aim of enhancing sporting activities there.
Impact:
In 5 months of work, around 1000 direct and indirect jobs were created.
All employees were from the community, and the material was purchased in Rocinha, to encourage local commerce.
#HurbTeLeva Campaign
Studio Production
Helping on the behind-the-scenes and direction. Copywriting and scriptwriting for the campaign.
Central figure: Pedro Scooby
One of the main names in the world of big wave surfing and one of the greatest free surfers in Brazil.
Backstage:
Context:
On July 25th, Hurb is celebrating Traveler's Day by launching a national campaign to help travelers reach their dream destinations.
Slogan: "Não viaja, o Hurb te leva"
Final Results:
Hurb Global Summer Program Podcast
Interviews
Interview with the Intern (Michele Melo) and their Head (Letícia Lourenço).
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