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Briefing:
Ensuring outdoor adventures are enjoyable without compromising comfort
MOAB 3 Background:
A comfortable hiking boot that enhances the outdoor experience for women hikers.
Goal:
Emphasize the boot's unique combination of durability and comfort.
Role:
Art Director &
Copyrighter
Course:
Advanced Advertising Creativity
Tools:
Adobe Creative Suite (Photoshop & Illustrator)
Print Ad
Sports Magazine
"It's one thing to walk on rocks. It's another thing when they feel like feathers.": parallelism that highlights the boot's ability to provide stability and a lightweight, comfortable feel.
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